History of Advertisement

Advertisement is, nowadays, one of the most powerful weapons to communicate and interact with people, captivating them to do what you want them to do. Although, we see everyday new and better ways to advertise in our communities, advertisement has a long history since the beginning of it as such. On Thursday November 3rd, Liza Vedder, who works at Free Press Media as an Advertisement Sales Manager, came to talk about the history of Advertisement and how over the years has changed at the same time that has also changed our way to perceive media and advertisement.

I wasn't able to attend class that day; but, from what I heard from classmates and friends, it seemed like Liza Vedder really did a good job comparing and differentiating the advertisements we were used to see in the past and the advertisements nowadays. Changes have happen from the reach of the advertisement in terms of population and distance, to the media used in order to advertise a particular item or movie. Advertisement has changed, and the future is scary. Advertisements are able to control us in an unconscious way to unimaginably levels, are things could get worse. As we have been talking in class about domestication, we are so used to advertisement that nowadays they appear everywhere and we are not even aware of it. We are in a phase where advertisements are starting to control us in ways they weren't able before. People behind advertisements of a particular product are people trained to know what people want to hear and people with enough experience to make things look and seem better than how they actually are.

A good example of an advertisement that has changed drastically over the years are Trailers. Movie trailers have advanced a lot since the first movies came out. As an example, the difference in terms of the trailer since the first Star Wars movie and the last one that came out a year ago are enormous. From new and better special effects, to more entertain and intriguing audio and visuals that captivate the audience, are some of the changes that trailers have been going through. But, advertisement for movies doesn't stop just in trailers. Nowadays, a trailer is just one small piece of the advertisement of the movie, while in the past trailers were the only way to advertise a movie. Apps, video games, or messages and posts in different social media are just examples of how advertisement has grown in the last decades in terms of movies. A growth that doesn't seem will stop any time soon.